If you started your online business journey and built your own website and you find that you are not meeting your conversion goals, or perhaps you have a high bounce rate – it might be time for a website overhaul.
Working with a company that can create a website that meets your customers’ needs, like WebX360, can change how you do business for the better.
Photo by Lukas Blazek on Unsplash
There are millions of small business websites; some are Saas, others are services, and more are product-based. But what they all have in common is that they need to offer customers a great experience.
Your potential customer needs to know who you are and what you do within a nanosecond of getting to your website. It shouldn’t be challenging to find out what you provide and, more importantly, what pain points you solve.
Your home page is the perfect place to deliver the information upfront. You can also have an about page and cover each of the services in greater detail, but for the most part, provide the information quickly.
Your contact details should be available in more than just the contact page – why is that? Because you never want your customer to feel like they haven’t been able to find something – or that it is difficult to get in touch with you.
Having the contact at the bottom of your website is fine, but add the quickest access to the top bar. The best practice is to have your contact details across every page.
As standard, you should have:
- Google map with a link to directions
- Contact number
- Business hours
- Whatsapp or Chat
Almost everyone who visits your website will do so through their mobile phone first. It is the most convenient option and should offer the best in terms of experience. Investing in your mobile responsiveness and even a mobile phone application where it makes sense is something that should be budgeted for.
Make your company as accessible as possible to all types of users.
Your products might be fantastic, or your services are flawless – but if there is no proof beyond a portfolio, then it can be difficult for people to believe. Using testimonials can demystify what you offer and how you do it. Showing the success or how happy people are with your services can encourage more people to purchase from you.
Case studies and graphics can be used to make it more visually appealing.
Short and Snappy
Many small businesses make the mistake of trying to include too much text information, and that can feel like hard work to the reader. Instead, use short sentences, and have bullet points and guides to where they should go next.
Use your white space to give the reader a break between all of the information, and where possible, use video too.
As you go through the process of improving your websites, you can look to other areas of your business, too: Ways You Can Improve Your Business.