When I became a stay at home mom, I quickly realized that I needed an outlet. Something that was just mine. I had read so many blogs late at night while nursing the twins. One day I thought: “I want to do that.” I’ve always enjoyed writing so I decided to give it a try. While starting my blog and venturing into the world of influencers and bloggers, I have met some of the most incredible and supportive women.
There has been a recent growth of lifestyle influencers and bloggers.
There used to be this idea that only famous celebrities like Kim Kardashian could be an influencer. The reality is, anyone can be an influencer. Brands rely on real people, like you and me, to share our thoughts on their products and services. Brands look for people like Kyndall Bennett who motivate and inspire others. People that are trusted by their friends and audience.
There once was a time when the only way we heard about products and services was through printed ads and commercials. Thanks to the internet and social media, brands are able to reach people consistently. Influencers are a vital part of a brand’s marketing strategy. Different influencers can reach different audiences and really grow a brand’s reach quickly.
What Exactly Is an Influencer?
You may be wondering, “what exactly is an influencer?”. An influencer is someone who (you guessed it) has influence over others. They’re someone who is trusted and can influence their audience to purchase products or services. An effective influencer is a person who has a reputation for being authentic and honest.
A Huge Misconception about Influencers
A huge misconception about influencers is that you have to have a million followers to be a successful one. This couldn’t be further from the truth. If we’ve learned anything in recent years, it’s that the quality of authentic engagement is way more powerful than the number of followers.
Anyone can buy Instagram followers. However, having new followers doesn’t guarantee high engagement and can actually hurt you. Followers don’t equal engagement and you risk loads of spam and bots. Instagram can also spot and purge fake followers.
If you really want to grow your Instagram account, you should do so authentically. Check out these five ways to grow your Instagram to expand your reach.
Becoming an Influencer in 2020
If you’ve been playing around with the idea of becoming an influencer, 2020 is your year. Due to rising advertising costs, more brands are steering away from macro-influencers ( tens of thousands or millions of followers) and celebrities and looking for more micro-influencers (1,000 to 100,000 followers). So, if your number of followers has been keeping you from pursuing influencing, think again!
Are you ready to become an influencer? I suggest finding a trusted agency that will support you and help you find collaborations that are a great fit for you. Intellifluence has become my favorite agency. With great support and lots of brands to choose from, you’re sure to have fun and make money too!