When you run a service-based business, the customer base that you are trying to reach is different from when you run a retail-based business. For that reason, how you approach your business is also different, particularly when it comes to your marketing. You need a better understanding of what it takes to properly market this kind of business.
Of course, in 2018 marketing isn’t just about ads, it’s also about social media and content creation. It’s a well-known fact that when it comes to marketing almost any business, having a blog is a must. A blog acts as a constant form of marketing. It’s an amazing way to increase your brand’s customer base. It also establishes your company and yourself as experts in your niche.
Bearing that in mind, it’s hard to argue with the fact that starting a blog is essential for businesses of all shapes and sizes. Of course, the question is: how can you go about starting a blog for your service-based business?
Know Your Niche
First and foremost, it’s essential that you know your niche. If you’re going to launch a blog for your service-based business, you need to understand what your ideal client wants.
For instance, if your business is in construction that caters to the needs of domestic DIYers, your blog should be packed full of how-to posts and guide to certain aspects of DIY – everything should be aimed at DIY enthusiasts.
However, if your business is designed for people working commercially in construction, then your blog would need to have articles tailored to professionals within the industry. For your business blog to succeed, it needs to be perfectly tailored to your company’s niche.
When it comes to the content that you share on your blog, creativity is key. Posts like ‘10 Ways To Decorate Your Spare Bedroom’ are overdone and dull. Try something like ‘Amazing Ways To Transform A Spare Bedroom Into The Cutest Guest Bedroom’ or ‘Quirky Hacks For Making More Of Your Spare Room’ tend to be far more popular. This is because they’re creative and unique, which is what all of your blog’s content should be.
You’re competing with thousands of other blogs in the same niche. To get your content noticed (and your brand too), you have to stand out. The more creative your content is the better.
Work with Professionals
Just because you run a business, that doesn’t mean that you’re a born writer. You might know a lot about your industry but that doesn’t mean you have the skill to create your own content. You might consider working with professionals in your area. They can help to ensure that your blog content is amazing.
For instance, say you’re a construction company, you might like to utilize services that provide SEO for contractors, to ensure that your blog content is created to the highest standard possible and ranks highly. You might also want to outsource certain tasks to specialists, such as the writing of your content, as there’s a skill to writing and for your blog to beat your competitor’s blogs, the content needs to be of an extremely high-quality.
Start a Blog Today for Your Service-Based Business
These useful tips for starting a blog for your service-based business can get you up and running in no time. If you’re new to blogging, be sure to check out my favorite resources here!